The ultimate hair enhancement powder

Brand New In NZ - 15% Off This Week Only!

🇳🇿 FREE + FAST SHIPPING NEW ZEALAND WIDE

🇳🇿 FREE + FAST SHIPPING NEW ZEALAND WIDE 🇳🇿

REFRESH YOUR BLONDE IN SECONDS!

BOLDIFY Hairline Powder instantly revitalizes dull, brassy blonde and root regrowth.
Perfect for touch-ups between salon visits, special occasions, or every day - achieve your dream blonde, effortlessly.

Love it or your money back

REFRESH
YOUR BLONDE IN SECONDS!

BOLDIFY Hairline Powder instantly revitalizes dull, brassy blonde and root regrowth.
Perfect for touch-ups between salon visits, special occasions, or everyday wear - achieve your dream blonde effortlessly.

Love it or your money back.

Fast and FREE shipping from our Auckland Warehouse

Fast and FREE
shipping with Prime!

Love it or your
money back.

Privacy Policy Terms & Conditions

SAY HELLO TO ALL-DAY
HAIR CONFIDENCE.

FREQUENTLY ASKED QUESTIONS

What are the hairline powder ingredients?

Talc, Mica, Silica, Magnesium Stearate, Squalane, Dimethicone, Phenoxyethanol & Ethylhexyl Glycerin. *Contained talc is verified FREE of harmful contaminants such as asbestos.

How long will the hairline powder stay in my hair?

BOLDIFY Hairline Powder has impressive staying power, lasting for up to 48 hours under normal environmental conditions. It's designed to withstand sweat and rain, ensuring that it stays put even in challenging weather conditions.

What if the color I order doesn’t match my hair?

Order the one you think is your color match, try it out, and love your results - or we’ll keep sending you new colors until you do.

How much does shipping cost?

Fast & FREE shipping from our Auckland warehouse. Plus, FREE returns or color swaps & lifetime money-back guarantee. Most packages arrive in 1-2 business days via courier post.

FREQUENTLY ASKED QUESTIONS

Fast and FREE shipping from our Auckland Warehouse

13,000+ Glowing Reviews

14 NATURAL SHADES

Expertly formulated shades to ensure a seamless match every time.

No sure what shade to pick? Do your best to closely match your natural hair color, buy it, and try it. If the color's not quite right, simply let us know. Our dedicated in-house Customer Care Team will use your feedback to help find
your perfect match, and get it to you as quickly as possible at no additional cost!

CUSTOMER SUCCESS STORIES

REAL PEOPLE,

REAL RESULTS

If you need to contact us with questions, feedback, testimonial or a suggestion,
please send an email to info@boldify.co.nz.
All emails are responded to within 24 hours, except weekends and public holidays.

Fast & Free Shipping NZ Wide!

Instant coverage for roots, hairline, scalp, and brows that lasts until your next shampoo!

OVER 9,000 REVIEWS

GAVE ME BACK MY CONFIDENCE

“I love it! I’m grateful for a product that gave me back my confidence. And yes, it stays on my thin edges for more than a day. I am definitely keeping this one in my beauty products.”

Mimi
Verified Customer
WORE IT ALL DAY LONG, AND ALL DAY AGAIN!

“It completely covered not only thin spots, but the actual bald patches. I put it on yesterday morning, wore it all day long (even running my fingers through my hair), slept with it on (no mess on my pillow), then wore it all day again and it has not come off at all!”

Melanie
Verified Customer
LOOKED GREAT. WONDERFUL COVERAGE.

“This wasn’t glossy and covered very well. It’s not messy AT ALL. This one allows more control. I used some edge control to lay down my edges and then this product. Looked great. Wonderful coverage. Great product!”

Letisha
Verified Customer
BEST ROOT CONCEALER I’VE USED

“This root concealer is truly the best one that I’ve ever used. It’s really easy to apply and covers greys. It’s nice to have one that actually works well in the first place, without making a mess.”

Tara
Verified Customer
I NOW HAVE THE CONFIDENCE I NEED

“Wow! I have been suffering from hair loss, but the medium brown covered my bald spots and receding hairline in seconds! I now have the confidence I need to walk out my front door! Do not wait!”

Dena
Verified Customer

OVER 9,000 REVIEWS

GAVE ME BACK MY CONFIDENCE

“I love it! I’m grateful for a product that gave me back my confidence. And yes, it stays on my thin edges for more than a day. I am definitely keeping this one in my beauty products.”

Mimi
Verified Customer
WORE IT ALL DAY LONG, AND ALL DAY AGAIN!

“It completely covered not only thin spots, but the actual bald patches. I put it on yesterday morning, wore it all day long (even running my fingers through my hair), slept with it on (no mess on my pillow), then wore it all day again and it has not come off at all!”

Melanie
Verified Customer
LOOKED GREAT. WONDERFUL COVERAGE.

“This wasn’t glossy and covered very well. It’s not messy AT ALL. This one allows more control. I used some edge control to lay down my edges and then this product. Looked great. Wonderful coverage. Great product!”

Letisha
Verified Customer
BEST ROOT CONCEALER I’VE USED

“This root concealer is truly the best one that I’ve ever used. It’s really easy to apply and covers greys. It’s nice to have one that actually works well in the first place, without making a mess.”

Tara
Verified Customer
I NOW HAVE THE CONFIDENCE I NEED

“Wow! I have been suffering from hair loss, but the medium brown covered my bald spots and receding hairline in seconds! I now have the confidence I need to walk out my front door! Do not wait!”

Dena
Verified Customer

SAY HELLO
TO YOUR BOLDER BLONDE!

BENEFITS

QUICK APPLICATION

Simply remove the base, press onto
powder, and experience ultimate coverage and confidence wherever you are, without the mess

BENEFITS

INSTANT COVERAGE

Instantly refresh faded blonde or colored hair, conceal hair loss and thinning areas, or touch-up root regrowth or sparse eyebrows.

NO IFFY INGREDIENTS

Apply directly onto hair, scalp, or brows worry-free! Infused with conditioning squalane, there are no -iffy ingredients here, so you can apply with confidence.

Fast & Free Shipping NZ Wide!

9 NATURAL SHADES

Thoughtfully designed for all hair types and textures
to match your tone.

Pick the one you think is your color match, try it out, and love your
results - or we’ll keep sending you new colors until you do.

9 NATURAL SHADES

Thoughtfully designed for all hair
types and textures to match your tone.

Pick the one you think is your color match,
try it out, and love your results - or we’ll
keep sending you new colors until you do.

Get 10% off and a FREE bottle*!

14 NATURAL SHADES

Expertly formulated shades to ensure a seamless match every time.

No sure what shade to pick? Do your best to closely match your natural hair color, buy it, and try it. If the color's not quite right, simply let us know. Our dedicated in-house Customer Care Team will use your feedback to help find
your perfect match, and get it to you as quickly as possible at no additional cost!

Fast & Free Shipping NZ Wide!

SAY HELLO TO YOUR BOLDER BLONDE!

REAL PEOPLE, REAL RESULTS